--- title: Blog | Matt Ansell description: "Matt launched Matrix Marketing after a 20-year marketing career working with brands such as Lloyds Banking Group, Microsoft, Wimbledon Tennis, Westpac, Arsenal FC, Study Group, Saga, RSA, and Liberty Living (now Unite). A seasoned mentor, performance coach and Awards judge, Matt holds an MBA (Distinction) from Hult International Business School. Matt spends his time as a fractional CMO, supporting a wide range of start-ups, scale-ups and established businesses. You can see Matt’s current client portfolio here: https://wearematrixmarketing.com/our-work ." --- [![logo_original_RGB_72dpi](https://wearematrixmarketing.com/hs-fs/hubfs/logo_original_RGB_72dpi.png?width=65&height=85&name=logo_original_RGB_72dpi.png "logo_original_RGB_72dpi")](https://wearematrixmarketing.com/) - [Home](https://wearematrixmarketing.com) - [About us](https://wearematrixmarketing.com/about-us) - [Our work](https://wearematrixmarketing.com/our-work) - [Blog](https://wearematrixmarketing.com/blog) [Get in touch](https://wearematrixmarketing.com/get-in-touch) [![logo_original_RGB_72dpi](https://wearematrixmarketing.com/hs-fs/hubfs/logo_original_RGB_72dpi.png?width=65&height=85&name=logo_original_RGB_72dpi.png "logo_original_RGB_72dpi")](https://wearematrixmarketing.com/) [Get in touch](https://wearematrixmarketing.com/get-in-touch) [![logo_original_RGB_72dpi](https://wearematrixmarketing.com/hs-fs/hubfs/logo_original_RGB_72dpi.png?width=65&height=85&name=logo_original_RGB_72dpi.png "logo_original_RGB_72dpi")](https://wearematrixmarketing.com/) - [Home](https://wearematrixmarketing.com) - [About us](https://wearematrixmarketing.com/about-us) - [Our work](https://wearematrixmarketing.com/our-work) - [Blog](https://wearematrixmarketing.com/blog) [Get in touch](https://wearematrixmarketing.com/get-in-touch) [![logo_original_RGB_72dpi](https://wearematrixmarketing.com/hs-fs/hubfs/logo_original_RGB_72dpi.png?width=65&height=85&name=logo_original_RGB_72dpi.png "logo_original_RGB_72dpi")](https://wearematrixmarketing.com/) [Get in touch](https://wearematrixmarketing.com/get-in-touch) - [Home](https://wearematrixmarketing.com) - [About us](https://wearematrixmarketing.com/about-us) - [Our work](https://wearematrixmarketing.com/our-work) - [Blog](https://wearematrixmarketing.com/blog) - [Get in touch](https://wearematrixmarketing.com/get-in-touch) # Blog [![](https://wearematrixmarketing.com/hubfs/Promotional-gifts-and-giveaways-1-1.jpeg)](https://wearematrixmarketing.com/blog/swot-analysis-the-best-strategic-tool-ever) 5 Min Read ### [SWOT analysis – The best strategic tool ever?](https://wearematrixmarketing.com/blog/swot-analysis-the-best-strategic-tool-ever) I wanted to take time out to write about one of my favourite strategic tools. The SWOT analysis. It’s a ... [![Picture of Matt Ansell](https://wearematrixmarketing.com/hubfs/1-1.jpeg) Matt Ansell](https://wearematrixmarketing.com/blog/author/matt-ansell) [![](https://wearematrixmarketing.com/hubfs/Need-video-content-1-1.png)](https://wearematrixmarketing.com/blog/diy-video-content) 2 Min Read ### [Need video content – why not film it yourself?](https://wearematrixmarketing.com/blog/diy-video-content) Unless you’ve been living under a rock, you’ll know video dominates the Internet. [![Picture of Matt Ansell](https://wearematrixmarketing.com/hubfs/1-1.jpeg) Matt Ansell](https://wearematrixmarketing.com/blog/author/matt-ansell) [![CLINIC: How can we secure new business quicker?](https://wearematrixmarketing.com/hubfs/How-can-we-secure-new-business.png)](https://wearematrixmarketing.com/blog/new-business) 2 Min Read ### [CLINIC: How can we secure new business quicker?](https://wearematrixmarketing.com/blog/new-business) One of the most common assumptions made when ‘new business’ is discussed by management teams is that it has ... [![Picture of Matt Ansell](https://wearematrixmarketing.com/hubfs/1-1.jpeg) Matt Ansell](https://wearematrixmarketing.com/blog/author/matt-ansell) # We make marketing matter. ![logo_original_RGB_72dpi](https://wearematrixmarketing.com/hs-fs/hubfs/logo_original_RGB_72dpi.png?width=100&height=131&name=logo_original_RGB_72dpi.png "logo_original_RGB_72dpi") ### Matrix Marketing Would your business benefit from senior marketing expertise, strategic insights and a tailored solution that drives sales and fuels growth? If so, then drop us a line. Follow Matrix Marketing on Linkedin ### Get in touch [   07554 012149](tel:+447554012149) [   Matthew@wearematrixmarketing.com](mailto:Matthew@wearematrixmarketing.com)  [  Connect with me on Linkedin](https://www.linkedin.com/in/matthewansell/) [Privacy policy](https://we-are-matrix-marketing-143902305.hubspotpagebuilder.eu/privacy-policy) Copyright © 2024 Matrix Marketing Ltd.