One of the most common assumptions made when ‘new business’ is discussed by management teams is that it has to also mean new customers. As a result, current customers or past [...]
If you’re spending money on PR but not getting the coverage you deserve, you may just want to pull the plug. But rather than stop media relations altogether, let’s first take a look at your [...]
If you’re a B2B business leader and it feels like your marketing spend isn’t driving the return you expect, you might be tempted to simply stop the spend. In my experience that would be a [...]