CLINIC: How can we secure new business quicker?
One of the most common assumptions made when ‘new business’ is discussed by management teams is that it has to also mean new customers. As a result, current customers or past [...]
My product news is not getting the coverage it deserves
If you’re spending money on PR but not getting the coverage you deserve, you may just want to pull the plug. But rather than stop media relations altogether, let’s first take a look at your [...]
CLINIC: Why is my B2B marketing constantly changing?
If you’re a B2B business leader and it feels like your marketing spend isn’t driving the return you expect, you might be tempted to simply stop the spend. In my experience that would be a [...]