IQGeo – Case study

In Case study

Brand relaunch incl new website, user conferences, internal communications and media relations with awards

At IQGeo, Becky formed part of a three-man team responsible for developing and launching a brand for newly formed IQGeo, following its split from company Ubisense. This involved creating a new website and a range of supporting content, from filmed customer testimonials to white papers and blogs, to promote the new brand to existing and new audiences.

She was also responsible for organising and attending the user conference, an annual gathering in Denver that attracted customers from around the globe. One of the regular attendees said: “I think this is one of the best conferences that I attend”.


Steve Tongish, CMO at IQGeo believes it was a great decision to work with Becky: 

“I was fortunate enough to work with Becky at Ubisense and throughout the business transition to the newly branded IQGeo. She is a real marketing communications professional with a great mix of journalist skills and an understanding of the enterprise software and hardware industry. While these skills alone would be appreciated by any organization, her contribution was made even more valuable by her positive, can-do approach. No matter the situation, Becky retains a resolutely positive attitude and professional approach that is a powerful asset to a marketing team.”


Becky supported the successful launch of the IQGeo brand and website with content creation that included blogs, case studies and the annual report alongside social media profile raising activity.


If you need help getting your business in front of the right people in the right way, please get in touch with the Matrix Marketing team. Whether it’s managing events, developing content or getting noticed online, we can help you to reach your target audiences with carefully considered and deployed communications.

Recent Posts

Leave a Comment