We work with entrepreneurial businesses to help them thrive
Why Matrix
Marketing leadership – as and when you need it
Many businesses don’t need a full-time marketing director or CMO. But every business is likely to benefit from senior strategic input to guide its marketing team and budget as it looks to grow.
We provide that expertise, either in small doses or on a project basis. We engage your target audiences by enhancing and elevating your marketing activity. The result is more refined and focused activity that improves performance, drives sales and fuels growth.
We use a marketing matrix to identify the key marketing and revenue opportunities in your business. We then create a tailored plan of action that best meets the needs of you and your customers. We can normally achieve this by working alongside you for two to five days a month.
About Us
Experience and expertise
Our experienced and expert team offers a wide range of marketing and complementary skills that can meet your unique needs. We constantly challenge ourselves to think outside the box so that we can identify strategies that deliver high-impact growth with limited resources.
In addition to the experts below, we’ve worked with and can call on a wide variety of specialists to rapidly elevate your marketing through our matrix approach – improving results, driving sales and fueling growth.
Matthew Ansell
Partner
Matthew has worked both agency-side and client-side for some of the world’s biggest brands including Microsoft, Wimbledon Tennis, Arsenal FC, Manchester United, Saga, Lloyds Banking Group, Westpac, RSA, Liberty Living and Study Group. A seasoned mentor and performance coach, he is a returning judge for the Transform Awards 2018, Europe’s leading event for rebranding and brand development. Read more including what people say about working with Matthew…
Ana Ansell
Partner
Ana’s passion for helping entrepreneurial companies create markets and convert audiences started at WorldPay. As employee #20, she helped shape e-commerce in the UK and beyond with responsibility for B2C and B2B communications. She also got to spend a year in the Asia-Pacific region. Since then her love of technology companies and international trade has seen her develop brands and build marketing teams for the likes of BACS/Vocalink, Travelex (including a successful sale to MasterCard of its prepaid card division), V.me for Visa Europe and Skrill (now part of the Optimal Payments group). Read more including what people say about working with Ana
Michelle Dalby
Associate
Michelle has extensive experience in many aspects of marketing campaigns with clients, suppliers and partners, in B2B2C, spanning over 25 years. Working in both the financial services and charitable business sectors, she looks for opportunities that will make a difference to your business. Always at the forefront for rolling up her sleeves, measurable and tangible results are her main drivers alongside delivering projects with detail and passion.
Our Approach
Engage. Enhance. Elevate
Engage: To make a successful sale you need to understand your customers and prospects, their needs and what matters to them. Your existing customers will often hold valuable insights. We’ll help you engage more effectively with customers and prospects that are clearly defined and pleasantly profitable.
Enhance: There are fundamentals that need to be in good working order if you want to make the most of the attention you secure. These might include brand and product propositions. We know how to simplify yet enhance them to achieve higher conversion rates.
Elevate: Maybe your day-to-day marketing is working well and you just need to find ways of differentiating your offering or further accelerating growth. We can devise innovative marketing strategies, support product launches and work with you to generate new ideas and boost revenue.
When we start working with you we’ll quickly get to grips with your business and its key financial and customer goals. We’ll also identify where your marketing pain points are. Then we’ll tailor a matrix solution – or several – so we can discuss the right strategy for your business, your resources and your priorities.
Learn more about our range of marketing services here.
Insights in action
Challenges, solutions and results
Below are some examples of marketing-led business growth projects driven by Matrix Marketing or our founders working elsewhere. This range of experience, along with the unique nature of each project, demonstrates our flexibility in identifying and executing bespoke strategic solutions.
Cash Passport revamp
Brand development, international marketing (including country launches), customer loyalty initiatives
Avista creation
Product research, brand development, product launch, awards
Now part of MasterCard – brand and commercial transformation from BACS
Brand development, internal transformation, thought leadership
Identity refresh
Brand and strapline development, customer insights, sales toolkit
Brand review and customer insight exercise
Customer research, new business roadmap, product marketing
Tripling growth
Fund raising, marketing strategy, thought leadership
Marketing firepower
Marketing team development, event management, customer insights, sales toolkit
New brand, new infrastructure
Brand development, international marketing, sales toolkit, awards
Countersight – Product launch
Competitor analysis, product positioning, marketing collateral creation, product roll-out, awards
Marketing strategy, product promotion
Creating a marketing strategy that will help this 25-year-old brand promote a wonderful new product to thousands of UK Schools.
Supplier management, customer communication, digital strategy, awards
Managing a team of independent digital specialists, encouraging collaboration and executing tactics designed to increase qualified leads outside of their amazing customer network.
Student recruitment programme
Marketing strategy, product promotion, website re-design
Get in touch
We’re ready to help your business thrive
Would your business benefit from senior marketing expertise, strategic insights and a tailored solution that drives sales and fuels growth? If so then drop us a line.
