Supporting Sopro since 2017.

Company Overview

With annual turnover of circa £18m, Sopro is a technology-enabled lead generation service that helps organisations to identify and engage with qualified prospects. They also run an incubator programme, investing in start-ups and scale-ups. 


To support the business as required. I am currently working with the founders on some of their other business interests. I have also been Sopro's interim CMO and overseen projects resulting in several award wins, new strategy, new products, plus the development and roll-out of a new brand identity.


Direct Marketing


Fractional CMO and Entrepreneur in Residence. Currently 0 - 4 hours a week.


What I love about Sopro

Watching them grow. When I first worked with Sopro, they had 6 employees. 8,000 campaigns later, they generate over £215m of new sales deals a year for a global client base served by over 250 people based in the UK, Europe and the United States. 

What Sopro say

“Our relationship with Matt goes way back to when he worked with us on our group scale-up plan in 2017. Since then he has added value and ROI in lots of ways. Matt has worked as our Fractional Group CMO, Interim Marketing Director and on countless projects and initiatives. We continue to recommend Matrix Marketing because it is so rare to find that level of marketing expertise on tap.”

Ryan Welmans, CEO, Sopro 

Triad Group Plc

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