Promotional gifts and giveaways – the what and why

Even the smallest of giveaways can help start an initial conversation with a new customer or promote your business to a wider audience.

If budgets are limited, it may not be the right time to spend on huge advertising campaigns.  However, you can still achieve your goals with low-cost promotional gifts.

The promotional items you give your customers will help them remember your business in the long run and recognise what you’re offering.  Choose the right product and it will stay with them for a long time. Whether it’s in their office, home, car or garden, it will be a constant reminder of your company.

There is a promotional product for nearly every hour of the day – at work or play. From the moment a person wakes and reaches for their coffee mug, to during the day when they use their notepad and pen, to the last thing in the evening when charging up their phone – your brand can be at the forefront of their minds and be a trigger for when they next need the services or products you provide.

Personalised gifts also make great gifts for employees as they can make them feel valued.  Having to adapt to new working environments and not being able to go into the office and mix with colleagues has been a challenge for many.  A promotional gift can go a long way to thank someone and show them you’re thinking about them.

• 96% OF RECIPIENTS SAID THAT PROMOTIONAL MERCHANDISE INCREASES BRAND AWARENESS

• 83% OF PEOPLE WHO RECEIVE PROMOTIONAL MERCHANDISE CAN REMEMBER THE BRAND ADVERTISED FOR AN AVERAGE OF 12 MONTHS 

• 79% SAID THEY WOULD LIKELY TO DO BUSINESS WITH THE COMPANY IN THE FUTURE

• 55% OF RESPONDENTS ARE MORE FAVOURABLE TO A BRAND AFTER RECEIVING A PROMOTIONAL GIFT

*Source: Research conducted by the BPMA at Marketing Week Live and B2B Marketing Expo.

Matrix Marketing can help you make the right promotional gift choice to suit your requirements and budget.